Writing
is one of those skills that everyone thinks they can do . . . but few
do as well as they fancy.
The
best advice we can offer is to listen to the words of our production,
and read the words in our websites and brochures. Regardless of the subject,
the material should clearly articulate the relevant facts and the appropriate
attitudes. It should be motivational, accessible, and aesthetically pleasing.
If
you find our messages meet those requirements, then you can rely on us
to be your source of inspirational and motivational prose as well.
Nestle
Ice Cream
- "The True Story of Nestle Diary Systems"
This
script clearly sets up a contrast between 3 corporate traditions,
and then helps the audience find the harmony that was emerging ...
a fourth "story", of Nestle Dairy Systems. Here, artful
and sparse narration set the stage for aggressive visual and auditory
intercutting of unscripted documentary-style clips.
The
Columbus Zoo - "Children Love Manatees"
The
children who studied manatees at two elementary schools -- one in
Florida, the other in Ohio -- provided exactly what we needed --
verbal descriptions of manatees, their living patterns and their
death struggles, in the hauntingly motivational language of children.
Jewish
Converts & Interfaith Network
- "Who Am I?"
95%
of this powerful production is carried by the documentary-style
comments of men, women and children who are grappling with interfaith
issues. Even a marital spat, captured on screen, demonstrates the
challenge and pathos of children who are raised without clear spiritual
identity. The few scripted words deliver an emotional punch at just
the moment when the audience is prepared for clarity to emerge.
Glencoe
McGraw/Hill -
"Buen Viaje!"
Here's
a classic sales video, using scripted narration to sell a very strong
textbook. The fun comes from the visual artistry and clever use
of traditional Spanish drill words instead of appropriate language
in mock-dangerous situations.
The
Medallion Club - "Inspiration of Medallion"
What
makes a golf course valuable? 54 distinct holes, plus the
beauty of its setting and the amenities of its clubhouse.
Our film helped this residential community find its footing
and establish its brand in a town that offered lots of private
clubs that compete with our client. We interviewed Clark Kellogg,
Cabot Rea, and other native notables who had chosen Medallion
for the quality package that it offered.
Arshot
Investment -
"Colts' Neck"
How
can you sell premium home sites in a development that doesn't
yet exist? Capture the essence of what the equestrian community
will be in Lexington, Kentucky, and then describe the diversity
of architectural styles and large lot sizes in the language
and style of Henry David Thoreau. This exceptional script
won a Bronze Award in the International Columbus Film Festival.
Drumstick
- "Frosty Paws"
How
do you bring food brokers to their feet, cheering your surprise
new product? Tell them, in the best traditions of Jaws, "The
Dogs of America want to EAT OUR ICE CREAM!" Using live dogs,
a zany interloper and a clever presentation script to prime
the audience for this hilarious film, we literally had the
audience on their feet ... and prompted the brokers to go
out and generate national sales and shelf space without any
additional advertising!
