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Image
Our
society dotes on "image". So out-of-whack is our cultural
norm in the area of narcissistic preening, that we're almost embarassed
to admit that we, too, create image pieces for our clients.
We
view it this way: every enterprise has a unique identity, an actual set
of beliefs, goals, qualities, achievements, and distinctives. In the cluttered
landscape of the information age, communication is vital. That means every
enterprise needs to find the clients who will benefit from its services,
and advocate its views and values to a variety of audiences.
That
clear, necessary clarion call is what we mean by the term "image".
Perhaps a better term would be "reality". We don't paint
abstract pictures of our clients' image. We paint realistic pictures,
with artistically rendered details and a full dramatic palette,
in order to reveal the soul of our clients' organization to the
audiences with whom they need to connect. We believe no one does
this better than Kindig Omnimedia.
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City
of Dublin - "Kids Love Dublin"
Another
in a long series of award-winning videos for the City of Dublin...
We came to Dublin with the idea of letting children who enjoy
the sports, the educational facilities, the social and recreational
opportunities, and the civic amenities of Dublin, Ohio, tell
their story in ways that parents and prospective businesses
can appreciate. With lots of personality, exciting visuals
and credible emotion, the children reveal what makes Dublin
special.
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Mount
Vernon Nazarene College
To
be effective, an "image" piece needs to either change
a perception or erect a complete impression where none existed.
That is what we accomplished with this video for Mount Vernon
Nazarene. It serves an awareness and fundraising function
for the entire college family. It focuses on the history,
values, and vision of the college, as told by its key administrators,
faculty, and alumni.
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Frank
Gates - "Higher Ground"
When
a company offers an intangible product or service, "image"
pieces can be effective ways of describing how clients benefit
from their efforts. Of course, the Image needs to reflect
the Reality, and it is our ability to discern subtle realities
that enabled us to define Frank Gates' image for them. Our
recommendation -- "Higher Ground" -- has worked
very well for them since 1995. It fits -- they are the best
in the Workers' Comp biz, and their character and integrity
are really tangible elements of the corporate culture which
keeps clients renewing at a 97% rate or better. We used dramatic
mountain-climbing visuals as a metaphor for the Frank Gates
corporate persona. Delivered via interactive CDi presentation
technology, Frank Gates has grown with our communication help.
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Welsh
Hills School
For
Welsh Hills School, we created an idealized image of the school
in the way that a painter captures an idealized portrait of
a person -- by listening with our heart, and looking with
our emotions at the beauty of children in warm growth relationships
under the gentle guidance of adults who care. One of the most
effective dual-purpose admission and fundraising videos we
have ever created!
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