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Motivation
People
today don't need more folks telling them what to do; they need space to
relax and time to reflect. Perhaps that's why our films are so successful
at motivating people: they are "user-friendly", and tap people's
own inner wells of belief and resolve. That sort of motivation can be
profound, even volcanic. As we wrote for one of our clients, those kinds
of results can be measured on the Richter scale!
If
you have an audience who needs to consider some radical change of
perspective; say, telling a Jewish/Christian couple that they ought
to consider the issue of religious instruction for children BEFORE
marriage; or shocking high-powered salespeople who have made a career
selling hardware with the news that those days are about to end
... you have a need for a motivational message.
Don't
think "media" here, as in "let's call a video producer".
Think "message" on this one. Call the person who you can
count on to get the message right, and motivate your audience without
offending them. Call Dick Kindig.
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The
Columbus Zoo - "Children Love Manatees"
When
the Columbus Zoo asked us to create a Media Wall that would
grip visitors of all ages, we decided to let children tell
the story with wonder and excitement. We shot the entire production
on film, including magnificent underwater shots and dramatic
images of the environmental damage that threatens the very
existence of the manatee. This cute, funny, scary, and beautiful
presentation, with original music score and lots of emotional
impact, won a national Telly award and continues to motivate
Columbus Zoo visitors to help save the Manatee.
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Digital
Equipment Corporation - "The End of the World"
Digital
founder Ken Olson picked 100 of his top producers to spend
an entire year envisioning the future of the company. Their
conclusion: software services will replace "boxes"
as the primary product of the company. We were selected as
the creative consultant to communicate this message to the
sales force. Our solution: An exciting "end of the world"
scenario, full of great lines and visuals, delivered with
sobriety by E. G. Marshall in a set we designed. This film
proved prophetic, as Digital did indeed shift its focus, and
eventually was purchased as the software services arm of Compaq.
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Jewish
Converts and Interfaith Network
-"Who Am I?"
What
forms the identity of a child? Are children helped by attempts
to raise them with two religions, as often happens to the
children of interfaith? This 30-minute video tour-de-force
explores the Jewish identity, and answers the question "Why
be Jewish?" with power and sensitivity. Wonderful interviews
of little children, tortured teens, conflicted parents, and
Holocaust survivors, are skillfully interwoven with the authoritative
findings of Lena Romanoff, our client and the founder of JCIN.
Shot on location in Philadelphia, Austin, and Columbus.
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Nestle
Ice Cream
- "The True Story of Nestle Diary Systems"
How
can you motivate employees of three separate companies, with
very strong but different traditions, to work together to
unify as a company? That's the challenge Nestle Ice Cream
faced, and we proposed this film to accomplish exactly that.
By dramatizing the founding of each company, we articulated
what made each organization strong -- and then told how the
new company could build on those traditions. Dramatic, emotional,
and very effective. At the annual meeting where it made its
debut, the President said, "Thank you for your sensitivity."
All employees received a copy to take home.
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